Overview
This intensive course provides an introduction to how people perceive and understand risks in their professional and personal lives and how to use that knowledge to develop effective communication strategies when faced with uncertainty. In recent years, trade shocks, cyberattacks, wars, the pandemic and other threats have brought risk to the boardroom.
Decision-makers in the public and private sectors need to understand the fundamentals of risk and uncertainty and be able to communicate about them within their organisations and with external stakeholders. Scientists need to be able to convey technical information effectively, in a way that supports informed choices by individuals and society.
Communications professionals, meanwhile, need to grasp risk concepts to achieve their strategic goals. The Strategic Communication in a Risky World course is designed to address these needs.
Course structure
The course condenses concepts, tools, evidence, and applications into an intensive hands-on 3-day course. Day 1 covers fundamentals of risk perception, why it matters and what we know about risk perceptions around the world.
On Day 2, participants can choose one of 3 domain focus areas – health, climate, and emerging tech – identifying where the gaps lie in public risk perceptions, how risks are currently being communicated to the public and engaging learners in how misperceptions could be tackled more effectively.
Day 3 covers the theory and practice of communications in relation to everyday risks, including data, methods and creativity.
What you will gain
- Grasp and use concepts and metrics of risk and uncertainty
- Gain insight into what people around the world see as the greatest threats to their safety,
understand how risk perceptions are formed; know where to find data and how to gather it - Learn strategic communication techniques for long-term objectives and crisis response
- Develop skills for stakeholder engagement
- Achieve deeper understanding of your own risk perceptions to make better decisions in the face of uncertainty
Skills you will acquire include:
- Enterprise risk and crisis management
- Strategic communication
- Crisis communication
- Evidence scan, data gathering and analysis
- Stakeholder engagement
Fees
SGD 2,550 (exl. GST)
SGD 765 (after Skills Future subsidy)
