Research SeminarsIndividual Climate Action

Understanding How People Respond to Climate Risks in the Real World

3 December 2025

The seminar’s shared by Dr Omid Ghasemi gave insights to his research studies and found that personal experience of extreme weather has limited and mixed effects on climate beliefs. It was found that subjective attribution were more influential. By believing climate change causes disasters, it predicted stronger predicts policy support. This leads to actions such as renovations or insurance uptake. A tested communication fix is “broad bracketing” (presenting cumulative risk), increases risk perception and willingness to act/insure, whereas framing a bank’s motives as financial reduces trust.