JPPM’s Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy

Research SeminarsGlobal RiskSocial Resilience

How cultural tightness relates to...

https://www.youtube.com/watch?v=BBDsO8GJMmk&t=2s Prof Janet Geipel from the University of Exeter Business School explores how cultural tightness – societies’ adherence to social norms – shapes risk perception around the world. Drawing on the World Risk Poll and cross-national research, Prof Geipel explains the theory of cultural tightness, shares real-world examples, and discusses its impact on public health […]

Insight ReportsReportsGlobal RiskNuclearRisk Literacy and Education

Whitepaper on understanding public perspectives...

This White Paper explains that Singapore is studying whether nuclear energy could play a role in its future energy mix, and argues that any path forward will depend heavily on public acceptance (“social licence”). Drawing on international research, author Dr Olivia Jensen (IPUR Lead Scientist for Environment and Climate) describes why nuclear power is psychologically […]

Research SeminarsDisaster Risk ReductionEnvironment and SustainabilityInfrastructure Resilience

Messaging for climate and weather...

https://www.youtube.com/watch?v=rvmcvAkoA_E Dr Andrea Taylor focused on understanding public perceptions of risk related to climate and weather disasters using data from the World Risk Poll. The Poll, which covers over 140 countries and includes more than 100,000 respondents per round, provides a unique global perspective on how people perceive and prepare for risks such as flooding, […]

Research SeminarsRisk Literacy and EducationSocial Resilience

Individualism-Collectivism and Risk Perception around...

https://www.youtube.com/watch?v=m7P6-KgchnM Risk perception – how likely we feel harm could occur – is a cornerstone of everyday decision-making, from trying a new product or AI tool to navigating safety in our communities. It is also distinct from risk preference. While risk preference concerns one’s attitude toward taking risks, risk perception is about the felt likelihood […]

Research SeminarsGlobal RiskMisinformation/DisinformationSocial Resilience

UN Global Risk Report Webinar...

This dynamic webinar hosted by the Institute for the Public Understanding of Risk (IPUR) at the National University of Singapore explores the findings of the inaugural UN Global Risk Report, featuring insights from leading experts in risk management, policy, and finance. The panel discussed global perceptions of risk including climate change, mis- and disinformation, geopolitical […]

Research SeminarsGlobal RiskMisinformation/DisinformationSocial Resilience

Risk in an Era of...

https://www.youtube.com/watch?v=noYYWSTsMJ8 In a world where false narratives travel faster than facts, how do we assess, understand and communicate risk? This seminar by Prof Heidi Larson on 28 January 2026 explored the shifting landscape of decision-making in an era of misinformation and examines its impact on public health and everyday choices. Drawing on research, attendees gained […]

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