Ravneet Bawa

Ravneet Bawa is a fifth year PhD Candidate in Marketing at the London School of Economics (LSE). Her dissertation examines how consumers navigate digital hyperchoice – platform environments like online video, online dating and online gaming where vast assortments interact with fluid decision making. Her research proposes that consumers use a dual mindset approach of Sampling and Honing, two decision making mindsets that refer to attentional dispersion and decision involvement of individual consumers.  Further, the investigation sheds light on the implications of differences in these mindsets on consumer decision satisfaction and platform engagement. Her broader research interests include consumer decision-making, technology-mediated choice, financial socialization, and meaning-making in digital contexts. She employs multi-method approaches including experiments, interviews, field studies, eye-tracking, and secondary data analysis.

Ravneet holds an MBA (Marketing) from the Indian School of Business and a B.Tech in Electronics and Communication Engineering. Before academia, she held senior roles in marketing and revenue management at Endurance International Group, and earlier worked at Infosys, IBM, and iGate Patni in technology roles.