Jing (Jill) Lei

Jing (Jill) Lei is Professor of Marketing and Head of the Department for the Department of Management and Marketing at the University of Melbourne. Her main research interest is in the area of consumer decision making in contexts such as food decisions, financial decisions, and medical decisions. She has taught in institutions in the Netherlands, Canada, China, and Australia. She serves as an Associate Editor for Journal of Consumer Psychology and has published her work in marketing journals including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Retailing, and Journal of Service Research, among others.