Ivy Fong
Ivy Fong
Assistant Professor, Department of Communications and New Media, NUS,
Dr Ivy Fong is an Assistant Professor specialising in strategic communication at the National University of Singapore. Her career trajectory—from commercial practitioner working with multinational brands to scholar—informs her theoretically sound yet practical approach to real-world communication challenges. Her research and teaching focus on how organizations communicate strategically amid increasingly uncertain and complex environments. Participants will gain systematic insights into understanding audiences, designing strategic messages, and navigating crises in today’s volatile risk landscape.