Fang-Chi Lu
Fang-Chi Lu
Senior Lecturer, Department of Management and Marketing, University of Melbourne,
fangchi.lu@unimelb.edu.au
Dr Fang-Chi Lu is Senior Lecturer in the Department of Management and Marketing at the University of Melbourne. Fang-Chi received her PhD in Marketing from The University of Iowa in USA and her master’s degree in Business Administration (Marketing) from the National Taiwan University in Taiwan.
Fang-Chi’s research examines consumer information processing and decision making in the domains of consumer health and financial goal pursuit, marketing communication with socially excluded or lonely consumers, and customer-brand relationship. She published in and serves on an ad-hoc reviewer role in several premier and leading journals in the fields of marketing, as ranked by the Financial Times Top 50 (FT50) and the Australian Business Deans Council (ABDC).
