Carolyn Lo

Carolyn Lo

Research Fellow, PhD (Marketing), Monash University; BCom (Hons), Monash University

carolyn.lo@nus.edu.sg

Dr Carolyn Lo is a postdoctoral research fellow holding a joint appointment with IPUR and the Yong Loo Lin School of Medicine at NUS. With a background in consumer psychology, her research takes a behavioural science lens intersecting areas in healthcare, risk perception, and consumer judgment and decision-making. Carolyn’s current projects include conceptualising and measuring risk perception gaps, developing a risk perception gap index, investigating the psychological beliefs of people with chronic diseases, and designing interventions that enable improved chronic disease management.

Carolyn received her PhD from Monash University where she was the recipient of multiple awards including the Donald Cochrane Postgraduate Research Scholarship and the Monash Business School Dean’s Excellence Award.

published papers

 
  1. Lo, C. J., Lee, L., Yu, W., Tai, E. S., Yew, T. W., & Ding, I. L. (2023). Mindsets and self-efficacy beliefs among individuals with type 2 diabetes. Scientific Reports, 13(20383), 1-12. https://doi.org/10.1038/s41598-023-47617-4
  2. Lo, C. J., Tsarenko, Y., & Tojib, D. (2021). Same scandal, different moral judgments: the effects of consumer-firm affiliation on weighting transgressor-related information and post-scandal patronage intentions. European Journal of Marketing, 55(12), 3162-3190. http://dx.doi.org/10.1108/EJM-10-2020-0728
  3. Koh, C. G., Lee, L., Lo, C., Wong, C. M. L., & Yap, J. (2020). A socio-psychological perspective in. In Challenges and opportunities in the post-COVID-19 world (pp. 44-48). World Economic Forum. https://www.weforum.org/publications/post-covid-19-challenges-and-opportunities
  4. Lo, C. J., Tsarenko, Y., & Tojib, D. (2019). Does consumer‐firm affiliation matter? The impact of social distance on consumers’ moral judgments. Psychology and Marketing, 36(12), 1215-1225. https://doi.org/10.1002/mar.21270
  5. Lo, C. J., Tsarenko, Y., & Tojib, D. (2019). To tell or not to tell? The roles of perceived norms and self-consciousness in understanding consumers' willingness to recommend online secondhand apparel shopping. Psychology & Marketing, 36(4), 287-304. https://doi.org/10.1002/mar.21179