Visualisation in Risk Perception and Communication of Major Infectious Diseases

This project potentially identifies new factors influencing risk perception and new ways of communicating risk in a more effective and accurate manner. In particular, we hypothesize that risk perception and communication are affected by visualization. We further hypothesize that risk perception through visual imageries likely operates through the emotional, instead of the cognitive, route. Our findings have the potential to enhance risk communication and inform policy concerns which can lead to better preparation for risks in the future.