Providing Mobility as a Service: Public Acceptance and Behavioural Responses

Singapore has to date implemented effective, general measures such as institutionalising the Certificate of Entitlement and reducing the number of parking spaces in housing estates. However, the effectiveness of such one-size-fits-all measures may vary considerably across drivers, and, arguably, resources used to implement these measures could be more effectively and efficiently utilised. By gaining a thorough understanding of the underlying motivations of different types of drivers, our study promotes greater efficacy in persuading certain drivers to either reduce or give up driving through designing appropriate targeted behavioural interventions.