This project seeks to understand how socio-cultural factors affect consumers’ perception of various forms of product innovation, and to understand the effects of culture on factors affecting innovation adoption, such as risk perception.
Individuals with type 2 diabetes (T2D) are more likely to exhibit lower growth mindsets and less self-efficacy towards their blood glucose compared to those without T2D, according to a recent...
Given the increasing practice of patient engagement in joint medical decision-making, this project focuses on how patients’ financial constraints affect their decision-making about medical treatments, namely preference between an aggressive...