UPCOMING EVENTS
Messaging for climate and weather disaster risk reduction: What we’ve learned by combining the World Risk Poll with other datasets
Dr Andrea Taylor will discuss how her team have linked a range of datasets with the World Risk Poll to identify a) generalisable vs country specific predictors of climate and weather risk perception and preparedness; b) clusters of countries with common weather risk preparedness profiles for message targeting; and c) the characteristics of national weather service provision corresponding with warnings being received.
About the speaker
Dr Andrea Taylor is an Associate Professor of Risk Communication at the University of Leeds in the UK. Coming from a background in the psychology of judgment and decision making her work draws on insights and methods from the behavioural and social sciences to address challenges in communicating about risk to different audiences. Over the last decade she has focused on the communication of weather and climate information to different audiences to support risk preparedness and climate adaptation.