People face daily decisions about their health, finances, and environmental footprint. Well-meaning medical doctors, financial advisors, climate scientists and other experts may attempt to develop communications aimed at improving people’s judgments and decisions about specific topics. Such communication efforts may fail due to experts lacking insights about the wants and needs of their audience.
Professor Wändi Bruine de Bruin, Director of the Centre for Decision Research at the University of Leeds spoke at NUS on 28 August 2018 on how behavioural science can be incorporated in developing a communications strategy.
Read more about the lecture here.
