Effective Communications: A Behavioural Research Approach
28 August 2018
People face daily decisions about their health, finances, and environmental footprint. Well-meaning medical doctors, financial advisors, climate scientists and other experts may attempt to develop communications aimed at improving people’s judgments and decisions about specific topics. Such communication efforts may fail due to experts lacking insights about the wants and needs of their audience.
Professor Wändi Bruine de Bruin, Director of the Centre for Decision Research at the University of Leeds spoke at NUS on 28 August 2018 on how behavioural science can be incorporated in developing a communications strategy.
New and exciting content now available on our edX “Understanding and Communicating Risk” online course! Brought to you by our collaborators over at Risk know-how, Maricarmen Climént, Research and Editorial Officer...
From left to right: Prof Leonard Lee (IPUR Director), Dr Olivia Jensen (IPUR Deputy Director) and Associate Prof Alberto Salvo (Department of Economics, NUS). Dr Jensen took participants for a...