Effective Communications: A Behavioural Research Approach
28 August 2018
People face daily decisions about their health, finances, and environmental footprint. Well-meaning medical doctors, financial advisors, climate scientists and other experts may attempt to develop communications aimed at improving people’s judgments and decisions about specific topics. Such communication efforts may fail due to experts lacking insights about the wants and needs of their audience.
Professor Wändi Bruine de Bruin, Director of the Centre for Decision Research at the University of Leeds spoke at NUS on 28 August 2018 on how behavioural science can be incorporated in developing a communications strategy.
Joy Zhang (Dulwich College Singapore) recently interned at IPUR and conducted research for two projects. The first project's objective was to raise awareness about how people’s consumption habits are connect...
Anna Fritz (University of Iowa) and Mattias Brohl (University of Kansas) recently interned at IPUR for two months as part of the CIEE Summer Global Internship program. During their time...