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Health and Lifestyle

Enhancing Productivity of Innovations across Cultures for Singapore

Principal Investigator: Leonard Lee

This project seeks to understand how socio-cultural factors affect consumers’ perception of various forms of product innovation, and to understand the effects of culture on factors affecting innovation adoption, such as risk perception. 

Related Research

Promoting Community Engagement for Clinical Trials in Asia
Clinical trials are crucial for advancing medical knowledge and improving public health outcomes. However, clinical trials in Asia encounter unique challenges, such as diverse cultural contexts, varying levels of health...
Informed consent and decision-making in time-sensitive healthcare in Singapore: Understanding and improving patient informed consent and decision-making in time-sensitive clinical trials
This project aims to address the challenges in informed consent and decisions under time-constrained medical settings, via both improving risk communication and seeking optimal decision modes. We focus on time-sensitive...

Lloyd's Register Foundation Institute for the public Understanding of Risk

  • Innovation 4.0, #02-07, 3 Research Link, Singapore 117602
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