Public Engagement, Risk Communication and Perceptions in Medical Research (PERCEPT)

This programme investigates challenges in informed consent and communication in clinical trials, especially in time-sensitive and emergency settings, via social and behavioural research and global collaboration. We examine how members of the public, researchers and healthcare professionals perceive health research, identify knowledge and attitude gaps, and develop culturally sensitive strategies to improve risk communication, consent processes and research participation. Through research and community engagement, this programme aims to design and test behavioural strategies that empower patients and the public to make informed decisions. Findings will inform best practices and contribute to international guidance on ethical and effective research communication.