Shaping the future of risk communication research in decision science and healthcare

IPUR and the HKU Business School‘s Institute of Behavioural and Decision Science are organising two research webinars on 27 August and 3 September delving into the dynamics of healthcare decision-making from both the patient’s and provider’s perspectives.

On 27 August, join Jing (Jill) Lei as she examines how socio-economic status influences whether patients choose aggressive or conservative treatment options across a range of health conditions.

The second webinar on 3 September by Dr Jingcun Cao explores the impact of physician education seminars on prescription behaviors and drug adoption, focusing on new evidence from China’s healthcare system.

Don’t miss this chance to gain research-backed insights that bridge communication, healthcare, and behavioural science.